The Pot Of Gold In Your Business

"Have you ever dreamt of selling your business for a lot of money?"

Your business is potentially the most valuable asset you will ever own, but it is only worth what someone will pay for it. There are plenty of investors looking for businesses to buy, but what do they want?

• High Profits: As a general rule, the more profitable a business the more it is worth.
• A Business That Does Not Depend On The Owner: After all, if the business depends on the owner then it must be worth less if the owner sells it and walks away. · Also, a business that does not rely on the owner will attract more potential buyers, because it could be a good investment for anyone with enough money. On the other hand, if the business depends on the skills of the old owner then the new owner will need to have the same skills.
• A Business That Works Like Clockwork: Imagine a business that runs efficiently and produces the right results without you having to tell your staff what to do every day. Even if you get part way there, this business will be valuable to an investor. The investor will be able to buy a 'money machine' rather than a stressful job.
  

  Now look at it a bit differently. What if your business was already like this? What if it was highly profitable, ran like clockwork and did not rely on you for its success? What would a business like that be worth to you in terms of personal reward, free time and quality of life - even if you didn't sell it?
  
  So working on your business can bring you a better life now, with the added bonus that your business will be ready for sale at a time of your choice.
  
  So why do so many business owners have nothing much to sell when they retire or decide to move on? The reason is that they are too tied up in the tyranny of their daily routine, too busy working IN the business to change it for the better. Building a valuable business needs different skills, a different viewpoint and a different way of working compared to the normal daily routine of many business owners. It's about working ON your business rather than IN your business.
  
  The time to start is now. It takes time to build your pot of gold, and anyway why would anyone wait when taking action now could bring a better life?
  
  The skills of working ON the business are the skills of the Entrepreneur. Just like any other skills these skills can be learnt and applied step-by-step, and that's what we do here at Building Your Business.
  
  If you would like to know more why not ask us for the cassette tape: "The Small Business Owner's Golden Parachute" by Michael Gerber.

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