"Revealed: The Common Myths Of Print
Advertising Design - And Why They're Costing You And Other Service Providers
Thousands Of Dollars - Every Single Week"
by Steve Hackney
Much has been written about advertising. In
fact you're probably very confused about what works and what doesn't. This
article will once and for all give you the facts about advertising design, and
explain how you should design your advertising.
What I'm about to reveal are myths that most
people think are 'true.' They seem set in stone yet they are deadly to the
advertiser. I'm certain you'll be surprised. Certainly you may even doubt what
I reveal to you. But I and several other advertising experts have proven these
myths must *NEVER* be followed - unless of course you like throwing your hard
earned money down the drain!
There are essentially five common 'Advertising
Design Myths'…
Before I go any further I have a proviso to what I'm
about to reveal to you about advertising. Here it is…
Everything I talk about in this article (and
all others) has one goal: To help you make more money - substantially more,
with your advertising. If you're looking for 'pretty' advertising or
advertising that looks good without getting you leads and orders then you
should look elsewhere.
So when you're reading through these
advertising design myths and facts be aware that I'm only talking about
advertising that makes money - plain and simple!
Let's get started…
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Advertising Design Myth 1: Your ad must first
'look good' before it is placed in any publication |
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Many people judge advertising design on the
'look and feel' of the ad. In fact one of the mysteries of the modern world is
having advertising awards for aesthetically appealing ads. It doesn't matter
how good your ad looks. What counts is how much money you made from the ad.
Of course I'm not saying your ad cannot look
good. What I'm saying is your number one objective is to get the sale. Never
forsake this goal for creating a good looking ad! |
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Advertising Design Myth 2: Your company name
needs to be prominent in the ad |
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Irrespective of how familiar your company or
service is to your prospects you should always place your company name at the
bottom of the ad. Never ever put your company name at the top of the ad.
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Advertising Design Myth 3: You should never
use a reply coupon because it looks 'unprofessional' |
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Many design agencies frown on response coupons
because once again they don't look 'good.' A coupon has the ability to double
your response instantly. You must therefore have a very good reason not to use
a coupon in your ads. (By the way I've never come up with a good enough
reason!). |
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Advertising Design Myth 4: You should use a
design agency to create your ads |
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Like all professions there are good and bad
design agencies. However only use a design agency that uses 'direct response'
advertising principles.
All other design agencies will never get the
results you should expect with your advertising. In almost every case you are
better equipped to create your own advertising rather than using a design
agency.
You'll save thousands of dollars and almost
certainly make more money from the advertising you create. |
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Advertising Design Myth 5: Your ad must not
have too much copy (words) and have lots of white space |
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This is the number one mistake people make with
their ad design. You cannot ever hope to get a high response to your
advertising if you don't give people a reason (or several reasons) to respond.
This means that your ad needs to be *FULL* of copy.
Contrary to popular belief an ad crammed full of
relevant and benefit written copy always substantially wins over an ad without
lots of copy. |
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Advertising design is actually very simple as
long as you follow some basic ground rules. You do *NOT* need any design skills
to create profitable print ads. Design is not nearly as important as what you
say in your ad.
So there you have it. If you want more sales
and more success from your print ads you must step outside the box. You must
break from tradition. You must forget about creating good looking ads. Do this
and I guarantee your sales and profits will soar!
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© Hackney Marketing Ltd
Steve
Hackney has spent 10 years and over $800,000 to discover the secrets of how
service businesses can generate 5 or 6 figure profits every single month.
Better still he reveals every closely guarded secret in his amazing free
mini-course titled, "How To Skyrocket The Sales And Profits Of Your Service
Business - Closely Guarded Secrets Revealed."
You can get Steve's FREE 5 part mini
marketing course by clicking...
http://www.powermarketingstrategy.com/a/?id=8B6D57&s=1&b=2
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